launching your business, woman sitting in street

9 Essential Questions To Ask Yourself Before Launching Your Business

So there’s this dream, this vision you’ve had for launching your business, and no matter what you do, you can’t get it out of your head. You’ve taken other jobs and pursued other interests, but still, there’s something in the back of your mind pushing you towards that one goal.

Enough is enough! You have to stop ignoring that pounding in your chest and the excitement that’s literally bursting from you every time you think about your future career. But before you dive headfirst into the beginning of your dream, you have to lay out an initial business plan and foundation from where you’re starting.

It’s not enough to be passionate, you must also be prepared. Continue reading

creating a unique brand, girl with computer at desk smiling

8 Ways To Ensure Your Brand Is As Unique As You Are

When it comes to creating a unique brand, there are a few factors to consider. First and foremost, you want to develop an identity (in person and online) that represents who you are or what your business represents in a clear and meaningful way. That means organizing things such as colors, designs, and other visual representations that have meaning. As appealing as it is to pull a variety of colors, or frequently changing your layouts, logo, etc. these things can distract from the validity of your brand.

Creating a unique brand is all about consistency. Regardless of the advertisement, the medium used to market yourself/your business, or where you’re sharing, everything needs to scream ‘you.’ You should consider the tone (professional, friendly, informative, etc.). You’ll also want to think about whether you’ll share personal anecdotes or keep the content career-focused, or whether you’ll feature testimonials and other content from your users/customers/clients.

That being said, your brand should be a celebration of you, too. You’ll want colors and fonts that match your personality, designs that showcase what you feel are the most important aspects of you, and, of course, a layout that feels right. Here are 8 tips to help you figure out what will make you stand out, regardless of your industry. Continue reading

tips for working remotely, digital nomad, girl working at table

7 Tips For Working Remotely (Or Getting Work Done On The Road)

We’re busy people. From personal obligations, to career-related commitments, to travel plans, there’s always something we’re working on. And more often than not, we’re doing those things while on the move. Whether you’ve been bit by the wanderlust bug and can’t stop packing your bags for the next adventure, or just someone who craves the openness of a work-from-home type of schedule, knowing how to work effectively when you’re on the road or remote is so essential. Continue reading

developing strong client relationships, happy women hugging

9 Foolproof Ways To Develop Strong Client Relationships

So you’ve launched your freelance career or started your business. You have everything you need to hit the ground running, you feel confident, and you might even have a client base to get you started (yay!). However, you’re not quite sure how to engage with, or develop strong client relationships or what that really means. (Don’t worry, you’re not alone!)

Building strong client relationships might sound considerably less important than branding, updating social media accounts, or creating a website. In fact, your relationship-building has probably taken a back seat in your career/company planning because you have to start the business before you worry about who’s genuinely interested, right?

Though relationship building may have taken a back seat, you must remember that your clients are what will sustain your future and make sure you’re turning a profit. (Which, in other words: your clients are your moneymakers $$). So it’s important, if not essential to learn how to foster and keep these relationships over time.

Regardless of whether you’re a business owner, a full-time freelancer, or someone focused in independent contracting and looking to develop a stronger network, here are tips for building powerful client relationships (and inevitably paving your path to success). Continue reading