launching your business, woman sitting in street

9 Essential Questions To Ask Yourself Before Launching Your Business

So there’s this dream, this vision you’ve had for launching your business, and no matter what you do, you can’t get it out of your head. You’ve taken other jobs and pursued other interests, but still, there’s something in the back of your mind pushing you towards that one goal.

Enough is enough! You have to stop ignoring that pounding in your chest and the excitement that’s literally bursting from you every time you think about your future career. But before you dive headfirst into the beginning of your dream, you have to lay out an initial business plan and foundation from where you’re starting.

It’s not enough to be passionate, you must also be prepared. Continue reading

creating a unique brand, girl with computer at desk smiling

8 Ways To Ensure Your Brand Is As Unique As You Are

When it comes to creating a unique brand, there are a few factors to consider. First and foremost, you want to develop an identity (in person and online) that represents who you are or what your business represents in a clear and meaningful way. That means organizing things such as colors, designs, and other visual representations that have meaning. As appealing as it is to pull a variety of colors, or frequently changing your layouts, logo, etc. these things can distract from the validity of your brand.

Creating a unique brand is all about consistency. Regardless of the advertisement, the medium used to market yourself/your business, or where you’re sharing, everything needs to scream ‘you.’ You should consider the tone (professional, friendly, informative, etc.). You’ll also want to think about whether you’ll share personal anecdotes or keep the content career-focused, or whether you’ll feature testimonials and other content from your users/customers/clients.

That being said, your brand should be a celebration of you, too. You’ll want colors and fonts that match your personality, designs that showcase what you feel are the most important aspects of you, and, of course, a layout that feels right. Here are 8 tips to help you figure out what will make you stand out, regardless of your industry. Continue reading

how to start an online store, girl on computer in shop

9 Tips For Creating An Awesome Online Store

Hey entrepreneurs, bloggers, freelancers, creatives, and business people! If you’re serious about sales, creating an online store is the way to go. As of mid-October 2018, I acquired full rights to my poetry book, Somewhere On A Highway, which started my passion for product sales, and, subsequently the launch of my store. Not only am I now selling my book (in paperback and pdf form!), but also custom poetry, art, and prints.

Whether you have a physical store that people can shop at and want to offer sales for people in other places (even internationally!), or you’re looking to create a fully virtual business, having an online store is essential. But beyond just setting up the store, when it comes to online sales, you have to find a way to drive traffic to your site and increase actual purchases.

In terms of creating an online store (whether from scratch or through a hosting service), increasing visitors to your page(s), creating engaging posts and product write-ups, and finding quality platforms for running your store, here are some of the most important things I’ve learned (and mistakes I’ve made along the way) to help you through. Continue reading