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How To Create A Unique Brand

If you use social media or are involved in the online industry in some way, you’ve probably heard of the buzzword branding. This term has been used to describe anything from social media color schemes, to website layouts, to sponsored content. However, what branding truly means is identity. Creating a unique brand will not only help you and your work stand out, but give you a niche in your industry that will bring you more opportunities, clients, and jobs.

Creating a unique brand is all about knowing yourself and what you want to present to potential employers. You’ll first want to focus on what sets you apart from the competition and what you can label as ‘you.’ If you’re a writer, you’ll want to consider your style and voice. For a lifestyle blogger, you might want to consider your geographical location, or what type of content you share: tips, info on current events, etc. From there, you’ll want to reshape everything around your purpose. Is your goal to inform? Entertain? Inspire? Think about what you’re wanting to do with your work and career and use that to shape your branding goals.

When you think about what identifies as ‘you’ and your work, what goal you’re looking to serve, and what’s essential to your business (if you’re a potential or developed business owner), you can start creating a unique brand that will legitimize you, and bring you potential customers. Continue reading

creating unique writing style, girl on bed wriitng

6 Ways To Discover (And Develop) A Unique Writing Style

To set yourself apart as a writer, and to inevitably help you become successful at your craft, you need to create a unique writing style. What exactly is a writing style? And how does one develop his or her own? These are questions I hear from young creatives or those just beginning their writing careers all the time. Developing a unique writing style isn’t as difficult as you may think and that’s because a) our way of speaking and communicating is inherent within us, and b) because in everything we read, absorb, and even emulate, we’re finding our voices.

Voice’ is a writing term that identifies a writer’s creativity and personal use of language, sentences structure, flow, etc. One can have a poetic voice, lyrical voice, conversational voice, professional voice, or even stream of consciousness voice, just to name a few.

However, this voice comes naturally to each and every one of us; the challenge, as writers, is to find and build it.

Finding your voice and writing style and developing these things is what creates your identity as a writer, and thus a brand for your work. Though it may seem like a challenge at first, your voice and writing style are a part of you. The more you work to both develop your skills and practice the craft, the stronger your writing will be. Here are six ways to help you do exactly that. Continue reading

resources for serious freelance writer, girl writing on at desk

6 Invaluable Resources For The Serious Freelance Writer

You’re serious about being a freelance writer. You want to make money, share your voice, and work for a variety of publications and companies. But where do you begin? Finding the right resources for freelance writers can be challenging, especially if you don’t have the time to sift through countless websites, or feel clueless when it comes to navigating job opportunities. Not to mention being overwhelmed by writing multiple individual pitches, or the additional stress if you’re already working another job.

Don’t worry, though! If you’re serious about writing as a career, getting started won’t be a problem. You just have to commit (and get excited, of course).

From a collection of social media accounts to follow, to websites that provide excellent ideas and options for publication, here is a list of the best resources for freelance writers who are serious about getting their content out, and are willing to work hard. Continue reading

table with computer and pant showing best apps for freelancers

7 Best Apps For Freelancers

When you’re a freelancer or independent contractor, being able to organize and manage your time is important. From there, knowing how to effectively communicate with clients and employers, setting your own schedule, and adhering to deadlines is invaluable—but often difficult—which is why it’s important to know the best apps for freelancers.

Whether you’re just starting out as a freelancer or been in the industry for years, here are seven of the best freelancing apps to help you keep your head clear, your schedule set, and your stress levels low.
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23 Quotes That Will Inspire You To Get Out Your Pen And Write

Sometimes the hardest part about being a writer is not the actual writing, but getting there. I remember when I first started my blog I was paralyzed by the fear of not being good enough, so much so, that for months I didn’t write anything. I couldn’t. I was scared of putting my drafts out there. I was scared of not having enough ‘polished’ work. And I was scared of people reading it. (Silly, right?)

But it was true—I was limited, not by my actual writing ability, but by my fear, my ‘busyness,’ and my excuses.

In truth, there is a writer within each of us, but it’s only when we combat our anxiety, push back against our writer’s block and say, boldly, “I am a writer.” that we actually become one. So in the spirit of inspiration, I’ve collected a few of my favorite writing quotes. These are the sentences and people that have pushed me forward; I hope, in turn, their words will give you the strength you need to pick up your pen and go. Continue reading

male writer looking down at computer screen and phone

4 Brutally Honest Truths About Being A Writer

1. You’re not the only one writing about a given topic.

One of the toughest things I had to realize (and subsequently get over) as a beginning writer was that there are millions of other people writing on the same/similar topics.

It’s nearly impossible to find something that hasn’t ever been written about, and it’s foolish to be frustrated if you stumble upon someone’s writing that has similar ideas to yours.

Now, this isn’t to excuse plagiarism at all, because I have had my fair share of negative experiences in that regard. But it is, however, meant to remind you that your ideas might not be as ‘incredible’ as you think—and that’s okay! They are still valuable, you just have to figure out what makes them yours. And what that means in comparison to others.

The goal, as a beginning writer (and as you improve and grow) is to create a special niche for yourself within a larger network. No, you’re not always going to have writing that changes people’s thinking (and don’t try to do that, especially if it’s not you!), but as long as you strive to bring your best and most authentic self to the table, your work will be successful.
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