If you use social media or are involved in the online industry in some way, you’ve probably heard of the buzzword branding. This term has been used to describe anything from social media color schemes, to website layouts, to sponsored content. However, what branding truly means is identity. Creating a unique brand will not only help you and your work stand out, but give you a niche in your industry that will bring you more opportunities, clients, and jobs.
Creating a unique brand is all about knowing yourself and what you want to present to potential employers. You’ll first want to focus on what sets you apart from the competition and what you can label as ‘you.’ If you’re a writer, you’ll want to consider your style and voice. For a lifestyle blogger, you might want to consider your geographical location, or what type of content you share: tips, info on current events, etc. From there, you’ll want to reshape everything around your purpose. Is your goal to inform? Entertain? Inspire? Think about what you’re wanting to do with your work and career and use that to shape your branding goals.
When you think about what identifies as ‘you’ and your work, what goal you’re looking to serve, and what’s essential to your business (if you’re a potential or developed business owner), you can start creating a unique brand that will legitimize you, and bring you potential customers. Continue reading