The idea behind Sole*ful was to create an identity poster to represent a certain concept that could market for a campaign, advertising company, or for a client’s personal use.
I used Adobe Photoshop to add images, create layers, make transparencies, and blend several images together. There are four separate photographs in this piece: the tree, the cityscape, the Pont Des Artes bridge, and the shoes. I used four different layers as well as layer transparencies and opacities to alter the images and blend them together.
To allow the photographs to appear more naturally in the image, I used the Crop and Eraser tools to allow for more seamless layers. I also used custom fonts to change the ‘STOP’ to ‘HAPPY’ and to put text on the image itself.
The overall concept of the poster is to represent how an individual is a product of both his/her roots, as well as the places he/she has gone and will go. It incorporates themes of home, learning to adapt to surroundings, and a love for travel and studying abroad, as well as a positive overall marketing campaign for my personal blog, Word & Sole.
Tools used: Perspective, Crop, Lasso, Quick Selection, Rotate, Selection, Eraser, Magic Wand, Rectangle Marquee, and Eyedropper.
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