If you want to be an online influencer—and more specifically, a successful online influencer—you need to remember that it’s not just about making funny or informative videos for public consumption. You are putting yourself in a position of influencing, which means that you are representing brands or businesses, or showcasing why people should think, feel, do, say, or purchase something. (It’s also worth remembering that influencing is a business, and it’s crucial to keep those business and marketing ideas in mind, too, if you want to grow!)
While everyone’s influencer journey is different, there are still several core marketing tricks you can try to give yourself an edge over the competition. These are some effective ways to grow your influencer brand and how they can help you find the perfect following.
Tip #1: Identify Your Niche
To best market your influencer brand, it’s crucial that you first understand your particular content niche. Whether creating makeup tutorials, funny prank videos, or well-researched documentaries, every type of influencer falls into a particular category. Identifying a vision for your brand allows you to better narrow in on that type of content. This makes it easier to market yourself as one particular type of channel moving forward.
Tip #2: Understand Your Target Audience
It’s also crucial that you get to know your target audience. Depending on the content you produce, you’ll attract a specific subset of people with corresponding interests. Because of this, understanding what those individuals want can go a long way in ensuring you produce the content they want to see. So, consider polling your fans and asking what they think you could do better. They could also give you ideas for content you’ll pursue in the future. After all, making them happy is crucial to expanding your follower base.
Tip #3: Host Branded Influencer Events
Another effective way to grow your influencer brand is by hosting (or attending!) branded influencer events. These gatherings are a great way to get yourself in the same room as many other successful influencers and make unique content while you’re at it. Influencer events can be prime spots for networking and forming collaborations between yourself and other well-known brands.
With these additions to your channel, you can bring in followers from other fan groups, and your peers can also benefit from your fanbase. However, it’s easy to make mistakes when hosting your first event. So, avoid them to ensure your event goes off without a hitch.
Tip #4: Focus On Quality
Above all, make sure you do what you can to increase and maintain the quality of your content. If you’re a photography influencer, this means acquiring top-of-the-line equipment. You’ll want the best streaming, capturing, and editing software if you’re a streamer. Quality videos and pictures demonstrate that you care about what you do and want to produce the best content possible. This is something that many potential followers will appreciate.
Growing your influencer brand can feel like an uphill climb, but by focusing on the right tips, you’ll be able to produce top-notch content and make yourself stand out.