Marisa Donnelly working on her startup microschool

Small Business: 6 Strategies To Expand Your Startup

Your small business may have a strict survival focus in its considerably humble beginnings. Your objectives may solely target delivering merchandise to customers and building your brand as a top priority. However, many small business owners (especially those wearing different hats!) can fixate on specific obligations that may cloud their company’s chances of lasting.

Luckily, there are many motivating and fruitful ways to ensure your business’ success rate while growing it to a broader market. Here are six strategies to expand your startup and turn it into a powerhouse.

1. Establish a Growth Plan

To ensure your startup continues down a prosperous route, you’ll want to develop startup growth strategies that include your target market, value propositions, and goals listing your objectives. This is a fantastic time to use content marketing and social media marketing strategies to reach younger audiences!

Create your growth plan digitally or with paper-pencil. (Hey, there’s nothing wrong with some old school here!) After you create the framework, you can break down objectives by length of goal and set timelines accordingly.

2. Select a Location With Growth Potential

If your business has a physical storefront, focus on the location! When choosing the right location with growth potential, consider all the factors that may make or break your business. Do you envision a formal or casual work environment? Will you have competitors nearby? What’s your real estate price?

Having answers to these questions allows you to strategize selecting your future location to ensure its success.

3. Consider Reducing Your Risks

Unfortunately, risk is an expected part of expanding a business, no matter its size. While it may be impossible to control all factors, there are ways to limit threats to your company and its growth. You may want to consider acquiring business insurance to help mitigate the impact of any losses.

However, remember that just because you’re experiencing setbacks doesn’t mean you can’t survive and thrive down the line. Cut your losses but focus on ways you can turn roadblocks into new paths.

4. Dedicate Time to Existing Clientele and Customer Service

While drawing customers to your startup is a priority, retaining their business and trust is the key to increasing your sales and your company’s value. Clientele who enjoy your products and services are likely to continue doing business with you, especially when met with exceptional customer service. So, honor them and make sure they’re happy! Whether that’s as simple as providing excellent service or as intentional as following up routinely, make sure that your customers/clients feel appreciated, heard, and respected.

5. Expand Your Market Reach

Expanding your market reach may require opening a new storefront in another location, targeting new demographics, and promoting new ways to use your products. It’s crucial to note that store locations may include websites and online stores.

Furthermore, discovering new ways to use your products can attract new clientele and encourage existing clientele to fall in love with your business again.

6. Diversify Your Products

A key to expanding your business is through diversification of products or services. You either want to focus on those related to the product you currently provide or consider new market segments with similar needs to your existing customers.

For instance, a business renting bubble machines for the summer season may switch over to providing snow machines during the colder months. Doing one or the other allows you to implement small changes over time, opening the door for new merchandise without overextending your business’ capabilities.

Growing a small business is a continuous process that requires patience, hard work, and dedication. While there’s no surefire way for instant success, these strategies can expand your startup and help it reach its milestones.