Marisa Donnelly workshop

4 Tips for Increasing Your Business’s Curb Appeal

The curb appeal of your storefront plays a significant role in driving traffic to and from your business. Creating an aesthetically pleasing storefront will attract potential customers and pull in more business from your community. Here are some quick and easy tips for increasing your business’s curb appeal!

1. Readable Signage

Your store sign matters tremendously in attracting new and old customers. Learn what size sign you need for the best results. When you create your store sign, make sure all components of it are readable and clear. Save any quirky fonts or colors for inside the building, and stick with fonts and colors that are eye-catching and easy to follow.

2. Have Easy Access Parking

Nobody likes circling a parking lot trying to find a spot to park their car. Offer a parking lot next to your business that is easily accessible to customers. Small business owners can offer street parking, but make sure this parking is available and take extra measures to build a lot when business increases. Also, be sure that you have accessible parking for those with disabilities.

3. Maintain Landscaping and Add Greenery

Once you find a building you want your small business to reside in, take every measure possible to supplement the curb appeal with great landscaping. Beautiful plants and flowers attract just as many customers and guests as a sign would. Creating an inviting environment around your business is precisely what you need for the perfect curb appeal.

4. Add Window Displays

If your business houses windows in the front of the building, use this to your advantage. Increasing your business’s curb appeal with trinkets and displays in the window makes your storefront look more pleasing and comfortable. Displays do not have to be elaborate; instead, try something subtle that still grabs people’s attention.

Are you ready to dazzle your customers with a new storefront? Minor changes can make a world of difference in driving traffic to your store. Small businesses implementing the importance of curb appeal will find more customers over time, along with pleasant reviews and customer satisfaction.