Weighing the pros and cons of any item can be a stressful experience for a buyer. Someone may stay in the cereal aisle for five-plus minutes, debating what they want. (Guilty as charged!) However, if that person had a cereal sample, it may make their decision easier. Using that same philosophy is why offering freebies is good for business (in any sector).
1. Builds Strong Customer Relationships
A business with no mistakes is virtually impossible, so there will certainly be a point when you irritate a client. Besides superb customer service to calm them down, you may have to go the extra mile to smooth things over. Offering a freebie is a sound strategy for anyone trying to de-escalate any complication. Showing a good-faith effort may be enough to please the client, regardless of the freebie.
2. Reduces Reluctancy
By providing free trials of your items, you provide your customers the chance to get a feel for your business. If they are delighted with the samples you have supplied, they will be more likely to consider the additional products or services.
Reluctancy is a feeling many people have when trying something new, even if it’s as small as a different soda flavor. As the price increases, they will become even more cautious about buying a product or service that’s unfamiliar to them. Giving them that reassurance may expedite the deal you desire.
3. Develops Steady Buying Habits
Having faith in the things you sell and giving one away for free is one of the best marketing tactics you can do for your company. If a consumer is delighted with the goods, they are more prone to purchase other products you offer in the future. Customer loyalty takes time to develop, but it goes a long way to provide your business with a steady source of revenue.
4. Positive Word-of-Mouth Advertising
Few methods are more effective than handing out a gift to a prospective customer. Freebies offer value to the engagement and instill favorable thoughts in your audience about your business. These are the kinds of sentiments they are likely to spread, generating positive word of mouth about your brand.
When you make your clients feel valued, they will have a favorable opinion of your brand, and freebies help you stand out from the competition in your recipients’ eyes.
Realizing the benefits of why offering freebies is good for business should shift your marketing strategy if that wasn’t a part of it previously. At the end of the day, free things make people happy, and free trials lead to new business. It’s a win-win situation for all parties!